Introducing college to a YouTube community

From 2018 to 2020, I was responsible for building the Arizona Christian University website. The old site was aging poorly with outdated content and broken links. During the two years, the project went through many different phases.

I developed the site using WordPress and multiple custom front-end override installments. Although the final project went through numerous revisions and copywriting sessions, we finally launched in early 2020.

To enhance the new website, I created an updated university brand guide that included new fonts, colors, visual styles, and copy. I made these brand components accessible to all ACU staff for the first time in its history.

* Site has been changed since my final release

MY ROLE

UX/UI
Illustration
User interviews
WordPress
HTML/CSS/JSON
Google Analytics
Email design

Determination is a design principle

Evangelizing good design takes time. It takes quality communication and a dedication to purpose. It's important to define 'WHY' the heck you're doing something. Value is the root.

PAGES...

241

total pages migrated from the old hosting platform to the new WordPress site.

TRAFFIC 🚧

62%

increase in site traffic through the first year of the redesigned site launch.

Branding
Illustration
Data visualization
Iconography
Web dev

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