Baobab
Baobab
Baobab
Baobab
Baobab
Empowering learners all over the world.
Baobab is a social learning platform that connects African professionals with courses, learning resources, and mentorship opportunities. Arizona State University and Mastercard Foundation partnered to found the program and it continues to grow in success. Today, there’s a large and active community of Baobab scholars worldwide.
Empowering learners all over the world.
Baobab is a social learning platform that connects African professionals with courses, learning resources, and mentorship opportunities. Arizona State University and Mastercard Foundation partnered to found the program and it continues to grow in success. Today, there’s a large and active community of Baobab scholars worldwide.
Empowering learners all over the world.
Baobab is a social learning platform that connects African professionals with courses, learning resources, and mentorship opportunities. Arizona State University and Mastercard Foundation partnered to found the program and it continues to grow in success. Today, there’s a large and active community of Baobab scholars worldwide.
MY ROLE
UX/UI
Product design
Design systems
Illustration
User research
Google Analytics
Effective design leadership
In 2021, I led an initiative to redesign the product from scratch. A team of designers, researchers, and Baobab scholars along with a world-class development firm, DEPT, launched the new product in 18 months. This social experience is a browser app as well as an Android mobile app.
USER BASE
30k
active platform users as of Summer 2023.
DING DING!
102%
increase in notification feature sessions in the first 90 days of launch.
HAPPY USERS
A+
brand grade based on the post-launch survey results.
SCREEN TIME
2:50
average time per session for mobile users. This increased by 42 seconds.
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The hats
Many Hats
Branding
Illustration
Data visualization
Iconography
Web dev
Contact
If you would like to collaborate with me on a project, let's get in touch. Please send me an email and I'll respond in 1-3 days.
If you would like to collaborate with me on a project, let's get in touch. Please send me an email and I'll respond in 1-3 days.
If you would like to collaborate with me on a project, let's get in touch. Please send me an email and I'll respond as soon as possible.