An accessible home testing product.

In 2020, I collaborated with Renaissance Diagnostics to plan and build a marketing website. The site featured COVID-19 testing kits that synchronize with a laboratory management system.

The first phase included a sleek and modern landing page, where users could find information and learn about the organization. The page featured an RFI form as well as a creative theme and quality user experience.

In the second phase, we built a new landing page specifically for the home testing kit product. I collaborated with the copy and brand team to create multiple sections to engage the user. We created a custom icon package to match the look and feel of the product.

MY ROLE

Web design
Iconography
Industry research
Low code development
Micro-interactions
Mailchimp

Deploy in a custom approach

Every client is unique which is why design should never be one-size-fits-all. I believe every project needs careful research and thorough discovery to be successful.

SESSIONS

5k

unique sessions in the first 90 days of launch which surpassed Q2 goals.

CLICK-Y

45

clicks on the main 'Learn more' CTA in the first 30 days of launch. 

Branding
Illustration
Data visualization
Iconography
Web dev

Connect

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